USE OF TRADITIONAL AND MODERN INFORMATION CHANNELS USED BY POLISH AGRICULTURAL PRESS
Journal Title: INTERCATHEDRA - Year 2018, Vol 3, Issue 36
Abstract
This paper analyzes the role of agricultural press as an important component of the agribusiness information network. While emphasizing its importance for the knowledge transfer processes, this paper also focuses on the need to develop modern, innovative ways to reach out to today’s farmers. Based on data on the circulation of leading magazines (monthly, weekly newspapers etc.) and their online equivalents offered to Polish farmers, this paper analyzes the changes in the popularity of traditional and modern information media. The conclusion emphasizes the need to develop online communication projects, however without overestimating their role. This paper also addresses the issue of sustained credibility and trust from farmers which requires compliance with CSR principles.
Authors and Affiliations
Adam Koziolek
Keywords
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