USING THE SNOWBALL METHOD IN MARKETING RESEARCH ON HIDDEN POPULATIONS
Journal Title: Challenges of the Knowledge Society - Year 2011, Vol 1, Issue 0
Abstract
Following the classical sampling theory, the researcher selects samples of people, businesses or others, in order to obtain the desired information. Drawing the samples is usually done by randomly selecting from a list representing the target population. In practice, this list is often not available. There are cases in which the population of interest is not fully known, not well defined and fully listed, and creating a sampling frame is difficult or impossible for the researcher.The solution to this situation comes from the snowball sampling method, the best way we can study hidden populations in marketing research. In this paper we are approaching the snowball method as a mean of accessing vulnerable and more impenetrable social groupings revealing the latest advances of this technique.
Authors and Affiliations
MIRELA-CRISTINA VOICU, ALINA-MIHAELA BABONEA
Keywords
Related Articles
- EP ID EP98683
- DOI -
- Views 168
- Downloads 0
INSURING CONSISTENCY WITHIN THE WIPO’S UDRP DECISIONS ON DOMAIN NAMES LITIGATIONS
The paper presents the need of insuring consistency within the domain name litigations starting with the adoption of the UDRP as a mean to insure uniform dispute resolution and continuing with the creation and applicatio...
NATIONAL PUBLIC LAW IS BACK, EUROPEAN LAW DISAPPEARS?
Analyzing the last two years main titles in daily press, we discover not only great economic problems inside the EU, but also big concerns about the future of EU, when a lot of states are victims of their public debt. Fo...
THE EVOLUTION OF ROMANIAN CRIMINAL AND CRIMINAL PROCEDURAL RULES APPLICABLE TO JUVENILE OFFENDERS
With the evolution of societies, this trend to punish offenders has undergone substantial changes. Thus, ancient legislators began to gradually express concern for the adoption of a different criminal sanction regime for...
CRIMINAL PROTECTION OF PRIVATE LIFE
This study is meant, first of all, to analyze the incriminations that the new Romanian Criminal Code sets for the protection of a person’s private life as a social value of maximum significance both for the human being a...
GENERAL RISKS AND UNCERTAINTIES OF REPORTING AND MANAGEMENT REPORTING RISKS
Purpose: Highlighting risks and uncertainties reporting based on a literature review research. Objectives: The delimitation of risk management models and uncertainties in fundamental research. Research method: Fundamenta...