[u][/u] INSTRUMENTS USED TO SUPPORT ACTIVE SALES IN THE COMPANY OF FOOD ECONOMY – A CASE STUDY
Journal Title: Journal of Agribusiness and Rural Development - Year 2015, Vol 2, Issue 36
Abstract
Changing environment requires enterprises to meet the needs of customers. Being on the market, survival and development of the company are determined not only by well qualifi ed staff but above all a happy customer. Therefore, it is important to use appropriate instruments to support active sales of the company. The study was conducted among 64 employees working in the organization studied. The study aimed to assess the knowledge and expertise of the staff in terms of the tools used in the enterprise for communication with the market. The study shows that the company has a well-developed system of communication with the market. Advertising agents that are used in the audited company are primarily the Internet, magazines, and outdoor advertising. Company’s gadgets are as well as awards for regular customers are the most popular among the target group consumer promotion tools.
Authors and Affiliations
Agnieszka Piotrowska, Jacek Puchała
Keywords
Related Articles
- EP ID EP106768
- DOI 10.17306/JARD.2015.30
- Views 81
- Downloads 0
TRENDS IN CONSUMPTION PATTERNS IN EUROPEAN UNION COUNTRIES TOWARDS SUSTAINABLE DEVELOPMENT
The aim of the article was to identify changes in consumption occurring in the last decade in Poland and other European Union countries in terms of sustainable development and sustainable production and consumption...
DEMAND FOR POT PLANTS FOR INTERIOR DECORATION IN VIEW OF THE SURVEY CARRIED OUT IN POZNAŃ
The aim of the study was to determine the demand for pot plants for interior decoration at various points of sale in Poznan. The results were based on questionnaires filled by clients of three retail sale points wi...
SYSTEM WSKAŹNIKÓW RENTOWNOŚCI KAPITAŁU WŁASNEGO – PROPOZYCJA METODYCZNA
Celem pracy było przedstawienie propozycji metodycznej dekompozycji wskaźnika rentowności kapitału własnego (ROE). W opracowanym modelu dekompozycji ROE uwzględniono dziewięć czynników: wskaźnik wartości dodanej, w...
SEKTOR OWOCÓW I WARZYW W REGIONIE CHOREZM W UZBEKISTANIE: WYZWANIA I PERSPEKTYWY
W ostatnim czasie obserwuje się ciągły rozwój wielu sektorów przemysłowych w Uzbekistanie. Jednak w niektórych oddalonych regionach, takich jak Chorezm, rozwój przemysłu, zwłaszcza w branży przetwórstwa w rolnictwi...
IMPACT OF DISTANCES FROM PARTICIPANTS IN THE SUPPLY NETWORK ON COOPERATION OF INNOVATIVE ENTERPRISES OF FOOD INDUSTRY
The aim of the article is to show the impact of market location and the distance from the supply network participants on the occurrence of innovative cooperation between the food industry companies and industry- an...