Verbal Component of Advertisement and the Problem of its Perception
Journal Title: European Online Journal of Natural and Social Sciences - Year 2018, Vol 7, Issue 2
Abstract
The article touches upon the problem of impact the proper use of the language of advertising can have on people. Since today, advertisement has a significant impact on consumer choice of a customer. In the first part of this article we analyze such theoretical issues as stylistics of advertising text, its phonetic, syntactic and lexical aspects, means of language manipulation and readability index. Comparative analysis of linguistic peculiarities of the advertisement on the example of advertising texts of famous sport brands is shown in the second part. The main conclusion is that in spite of the fact that readability index of the text can be rather high, the level of its attractiveness to the public also depends on other factors that include non-verbal component of the message, personal characteristics of addressee, etc. The main idea of this article can be valuable for the world of psycholinguistics, lexicology and modern communication because it describes all the important linguistic peculiarities that can be used in the modern language of advertising.
Authors and Affiliations
Aleksandra Makarova, Natalya Soluyanova, Marina Gozalova, Elena Loseva, Olga Kobeleva, Magomed Gazilov
Keywords
Related Articles
- EP ID EP547008
- DOI -
- Views 105
- Downloads 0
Influence of Learning Methods Factors on Satisfactions of Overseas Students: A case of Shandong University, Jinan, China
Satisfaction of students in an educational institution has become a strategic issue for universities to survive and flourish. The foremost object of this study is to investigate how learning approaches satisfy level of s...
Effect of Nepeta Menthoides on Cognitive Disorders in Alzheimer’s Disease: A Clinical Trial
Nowadays, given the outbreak of Alzheimer disease (AD) as a global phenomenon, it is absolutely essential to take efficacious measures against it. Heating up the brain is a recommended approach to decrease the symptoms o...
Study of the Impact of Isfahan Jame (Atiq) Mosque’s Milieu on Users’ Behavior by Psychological Methods
This research has endeavored to investigate popular locations in Isfahan’s Jame mosque (Atiq) for different groups of users and the means that they receive, by using a reverse process. The main research question to be an...
Perceptions of Research Scholars towards Research Supervision and Supervisory Practices at Doctorate Level
The current paper was about the investigation of perceptions of research scholars towards research supervision and its impact on academic satisfaction and research skills. The main objectives were to investigate the sati...
Social Impediments of Self Employment and Sustainable Development
This paper has the objectives to explain the socio-economic culture of self-employment that are prevailing in our society creating hindrances for entrepreneurship and sustainable development. No country becomes developed...