Virtual Corporate Discourse as the Object of Business-Linguistics
Journal Title: Вісник Житомирського державного університету імені Івана Франка - Year 2016, Vol 84, Issue 2
Abstract
The article deals with virtual corporate discourse as the object of business-linguistics. The material used for this study was taken from theoretical works of other linguists based on which the conclusion of setting virtual corporate discourse as the object of business-linguistics was made. The article discusses the appearance of a separate sub-discipline within the framework of Applied Linguistics – Business-Linguistics. Business discourse as the object of business linguistics is presented. The appearance of virtual business discourse is analyzed. As part of virtual business discourse, closer attention is given to the particularities of virtual corporate discourse. The reasons for its appearance and importance are presented. Possible implementations and the practical significance of research in this sphere are portrayed. Future variants of further and deeper research within virtual corporate discourse are given. Based on all the material analyzed the conclusion was made that virtual corporate discourse really is the object of a new framework of Business-Linguistics. This sphere of research deserves attention as it is constantly evolving with every updated of the virtual sphere of communication. Future research is required to be done in order to analyze the effect of search engine optimization on the content of the website as well as the particularities of communication of companies within online reputation management on different platforms including social media.
Authors and Affiliations
O. P. Volovyk
Keywords
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