VISUAL MERCHANDISING (SHOWCASES) AS A WAY OF PROMOTION THE GOODS
Journal Title: Бізнес-навігатор - Year 2018, Vol 2, Issue 45
Abstract
The article defines the essence of the concept of “showcase” as an instrument of visual merchandising that promotes product promotion. There were defined main purposes of using of showcases in commodity research and the possibilities of increasing the flow of consumers due to their using. The main types of shop windows were generalized and their characteristics were determined. There were considered the factors and rules that apply for choosing an effective concept of a showcases. There was research of using of different types of showcases in shops of Kiev.
Authors and Affiliations
S. Rozumeі, A. Dolіuk, K. Semenenko
Keywords
Related Articles
- EP ID EP517617
- DOI -
- Views 135
- Downloads 0
DETERMINATION OF COMPETITIVE POSITIONS OF MACHINE-BUILDING ENTERPRISES OF THE SUMY REGION ON THE DOMESTIC MARKET OF INDUSTRIAL PUMPING PLANTS
The article proposes the use of a two-dimensional matrix constructed by two factors: changes in the volume of the company’s sales market and the actual market share of enterprises (in terms of sales volume) to determine...
ACCOUNTING FOR THE BUDGET FINANCING OF NON-PROFIT ORGANIZATIONS
In the article, features of accounting of budget financing of non-profit organizations with the account of specificity of construction and realization of financial mechanism in the state are investigated. Definitions and...
THE MANAGEMENT OF HUMAN CAPITAL AND ITS PLACE IN THE DEVELOPMENT OF THE INTELLECTUAL CAPITAL OF THE COUNTRY
The article reveals the essence of the notion «human capital». The role of human capital as a part of the state's intellectual capital has been studied. The relationship between the structural elements of intellectual ca...
SOCIAL INFRASTRUCTURE OF THE REGION IN THE SYSTEM OF NATIONAL SOCIO-ECONOMIC SPACE
Based on the platform of system analysis, the social infrastructure of the region is considered as an important social system in national space and time, and the scheme of its functioning and system properties of its com...
MODELLING OF THE SYSTEM OF CRISIS MANAGEMENT OF INSURANCE COMPANIES OF UKRAINE IN TERMS OF UNSTABLE ECONOMIC DEVELOPMENT
In the paper the system of crisis management of insurance companies of Ukraine is modelled in order to increase the efficiency of managerial decisions when choosing a scenario of company development based on risk minimiz...