Wine, A French Symbol Turning Into A Chinese Investment
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 1
Abstract
Purpose: Perfect alchemy between men’ expertise and the progress of science, the French symbol had played a key role in the international trade. The purpose of this paper to isto insist on the influence that this merchandise represents in the French economy and how it has moved into a Chinese investment. Facing a serious reassessment, French economy and culture might need to remodel it investment strategies. Approach: Analyzing the wine market, it will demonstrate the economic impact on the Hexagon system and Chinese investments had created a whole new strategy. Finding: France has to rethink its strategies and take into account the need of a foreign culture to maintain its emblematic product. Social implications: The evolution of the worldwide consumption has slightly tensed the market, which made it difficult to categorize a stable target. Theory approves by a personal survey, result will be focused on French consumer in France and in Shanghai. Originality:The main contributions of this paper are to defend wine as an emblematic French product, while defending the impact of the Franco-Chinese relationship based on a survey reflecting the culture issue. Paper category: Case study
Authors and Affiliations
Tolazzi Margaux
Keywords
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- EP ID EP409539
- DOI 10.9790/487X-20010633339.
- Views 69
- Downloads 0
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