Words Mean. Words Look. Words Sell (Themselves)
Journal Title: International Journal of Research in E-learning - Year 2016, Vol 2, Issue 2
Abstract
An article entitled Words Mean. Words Look. Words Sell (Themselves) focuses on three issues: dominance of the use of English loanwords over attempts to create their Polish equivalents (as a result of which a product, a process, an event, or an artefact promoted by the English-speaking culture is adopted together with its name), a trend whereby words (and titles composed of words) become images (through a choice of font, a non-standard use of lowercase and uppercase letters, or an inclusion of non-letter characters, e.g. parentheses), and ascribing to words present in micro-acts a promotional function, advertising the entire product – a text. The trends discussed in the article are not new, but it is their intensity level that is new.
Authors and Affiliations
Małgorzata Bortliczek
Keywords
Related Articles
- EP ID EP172814
- DOI -
- Views 92
- Downloads 0
ICEduTech 2016 Report from a Scientific Conference in RMIT, Melbourne
ICEduTech (http://icedutech-conf.org/) is a scientific conference addressing the real topics as seen by teachers, students, parents, and school leaders. Scientists, professionals, and institutional leaders are invited to...
Wiki Tool in Higher Education: An Australian Perspective
This paper aims to examine the challenges of and perceptions about promoting students’ learning, communication, and interaction via the Wiki tool in the blackboard platform. Wiki intends to sustain and advance students’...
Coherence Model of Instruction
The article deals with three main issues: the understanding of curriculum in context, the ability of contextualisation, and retention of knowledge in long-term memory. The paper first suggests principles based on the coh...
Objectives and Content of E-module “Tools for Adaptive Learning. Learning Styles” within the MOOC Course “ICT Tools for E-learning”
The paper presents the objectives and content of the educational module “Tools for Adaptive Learning. Learning Styles” within the MOOC course “ICT Tools for E-learning,” which is being developed at the University of Ostr...
The Experience of the Creation of Educational IT Space of the Region
The article deals with the modern approaches to the use of information and communication technologies in the educational process, extracurricular activities and management at the regional level in order to enhance the cr...