Zachowania konsumentów na rynku usług turystycznych a rozwój niskokosztowych przewoźników lotniczych
Journal Title: Autobusy. Technika, Eksploatacja, Systemy Transportowe - Year 2017, Vol 208, Issue 6
Abstract
In the development of the tourism market, there is a growing in terdependence with the development of air services, which will meet the expected needs and improve the efficiency of both. Low-cost carriers have over half the demand in some regions, earning the position of a significant player in the travel industry. The activity of operators of this service segment significantly changed the dependence in the sector. So far, the relationships that have been established in this process empower the thesis that the further development of low-cost lines is heavily dependent on the dynamics of the growth potential of regions in which the tourism market is one of the fastest growing areas of the economy, generating more revenue. The purpose of this article is to examine consumers' behavior in the tourism services market and their impact on the development of low cost airline services. The research was conducted using the diagnostic survey method using the author's questionnaire and interview.
Authors and Affiliations
Joanna Hawlena, Magdalena Pieniążek, Ewelina Surdacka
Keywords
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