EVOLUTION OF THE BASE OF THE PYRAMID (BOP) CONSTRUCT THROUGH A BI-DIMENSIONAL PERSPECTIVE Journal title: European Journal of Business and Social Sciences Authors: Marcelo Amaral Dionisio| Instituto COPPEAD de Administração Rua Senador Vergueiro 55/201 22.230-000,... Subject(s): Economics, Management Science
Assessing Market for Multi-National Corporations at Nigeria's Bottom of the Pyramid; Hints from Consumer Behaviour Journal title: International Journal of Management, Economics and Social Sciences Authors: Nathaniel Adebayo Subject(s):
SOCIAL ENTREPRENEURSHIP: A CONCEPT PROBLEMATIC. Journal title: International Journal of Advanced Research (IJAR) Authors: Ghita Rtel Bennani, Said Radi (Supervisor). Subject(s):
