A Conceptual Study on the Effect of Social Media Sites on Brand Dimensions Journal title: The Journal of International Scientific Researches Authors: Naci Büyükdağ, Ayşe Nur Soysal, Olgun Kitapçı Subject(s):
INFLUENCE OF ADVERTISING ON CONSUMER-BASED BRAND LOYALTY Journal title: Journal of Engineering Management and Competitiveness (JEMC) Authors: Mihalj BAKATOR, Slađana BORIĆ, Mina PAUNOVIĆ Subject(s): Management
THE EFFECT OF PREDICTORS OF BRAND LOYALTY ON BRAND RELATIONSHIP Journal title: The Journal of International Social Research Authors: Polat CAN Subject(s): Humanities, Social Sciences, Languages and Literature, Sociology
How Do Brand Community Integration and UTAUT2 Influence On-line Brand Loyalty? Journal title: Saudi Journal of Business and Management Studies Authors: Chiun-Sin Lin, Hsin-Yi Lin Subject(s):
Методика дослідження впливу бренд-комунікацій на особливості сприйняття споживача. (A technique to study the impact of brand communications on consumers’ perception) Journal title: Організаційна психологія. Економічна психологія Authors: Lilia Gomolska Subject(s):
