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EFFECTIVENESS OF TRADE PROMOTION IN BUILDING MILK BRAND IN KENYA Journal title: European Journal of Business and Social Sciences Authors: Martin Warutere| Department of Business Administration, Chuka University, P.O Box 109 60400,Chuka, K... Subject(s): Economics, Management Science
THE EXTENT TO WHICH CONSUMER PROMOTIONS BUILDS AWARENESS OF DAIRY PRODUCTS: A CASE OF CONSUMERS IN NAIROBI Journal title: European Journal of Business and Social Sciences Authors: Martin Warutere| Department of Business Administration, Chuka University, P.O Box 109 60400,Chuka, K... Subject(s): Economics, Management Science
UEFA Champions League Sponsorship Awareness and Financial Performance Journal title: Choregia Authors: Ourania Vrondou| Department of Sport Management, University of Peloponnese, Panagiotis E. Dimitropou... Subject(s): Sports and Recreation, Adapted Physical Activity
Investigating the Effect of Brand Awareness and Brand Image on Purchase Behavior of Customers Journal title: International Journal of Research in Social Sciences Authors: Aylar Zeynalzade Subject(s): Economics, Education, Law, Linguistics, History , Anthropology, Geography
To Sense or not to Sense: An Exploratory Study of Privacy, Trust and other related concerns in Personal Sensing Context-aware Applications Journal title: EAI Endorsed Transactions on Context-aware Systems and Applications Authors: Preeti Bhargava, Nick Gramsky, Ashok Agrawala Subject(s): Computer and Information Science, Data Communication and Networks
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ROMANIAN CONSUMER PERCEPTION TOWARDS MOBILE MARKETING CAMPAIGNS Journal title: Annales Universitatis Apulensis series Oeconomica Authors: Iacob Cătoiu , Daniel Gârdan Subject(s):
BRAND BUILDING AND ITS INFLUENCE ON CUSTOMER LOYALTY Journal title: Marketing Identity Authors: Alena Kusá, Diana Karaffová Subject(s):
Impact of Advertising on Brand Awareness and Commitment in Female Apparel Industry Journal title: International Journal of Academic Research in Business and Social Sciences Authors: Afaq Ahmed Khan, Saneela Jadoon, Naqash Ahmad Khan Tareen Subject(s):
The Effect of Brand Image, Price, and Brand Awareness on Brand Loyalty: The Rule of Customer Satisfaction as a Mediating Variable Journal title: GATR Global Journal of Business & Social Science Review Authors: Hendra Pratama, Budi Suprapto Subject(s):
The Analysis of Global Brands - a Comparative Study Poland - Slovakia - Hungary Journal title: Acta Scientiarum Polonorum. Oeconomia Authors: Elżbieta Wolanin-Jarosz Subject(s):
Integrated Marketing Communication in Building Customer-Based Brand equity: A Review Paper Journal title: International Journal Of Management And Economics Invention Authors: Agodi Joy Eberechukwu Subject(s):
AN INVESTIGATION OF THE FACTORS AFFECTING TOURISM DESTINATION BRAND EQUITY Journal title: Asian Journal Social Sciences & Humanities Authors: Hossein Fathabadi, Mohamad Reza Olian Nejad, Hamid Alizadeh Subject(s):
RELASI INTERNET DAN MEDIA SOSIAL DALAM PEMBENTUKAN BRAND AWARENESS, IMAGE DAN EXPERIENCE PRODUK ASING Journal title: INFORMASI Authors: Ina Nur Ratriyana Subject(s):