Experiential marketing, interactivity and gamification – differences and similarities among the world-trends Journal title: Marketing Instytucji Naukowych i Badawczych Authors: Diána Pacsi, Zoltan Szabo Subject(s):
Deneyimsel Pazarlama Örneği Olarak Sanal Troya Müzesinin Müze Ziyaret Niyetine Etkisi/ The Effect of Virtual Troy Museum on Museum Visit Intention as an Example of Experiental Marketing Journal title: Turist Rehberliği Nitel Araştırmalar Dergisi (TURNAD) Authors: Onur AKGÜL Subject(s): Archaeology, Art History , Tourism and Hospitality, Technology
