EFFECT OF INTEGRATED MARKETING COMMUNICATIONS IN DRIVING NEW PRODUCT DIFFUSION AND ADOPTION: A CASE OF HYPO BLEACH IN ABA METROPOLIS OF ABIA STATE, NIGERIA Journal title: European Journal of Business and Social Sciences Authors: Iheaka, Elekwa Egwuonwu| Department of Marketing Michael Okpara University of Agriculture, Umudike A... Subject(s): Economics, Management Science
slugFactors Influencing Image of Tourist Destination: Integrated Marketing Communications Approach; Conceptualization and Retrospective re-debate Journal title: International Journal of Academic Research in Management Authors: Abderrahim Chenini and Nasr-Eddine Cherif Subject(s): Public Economics, Statistics , Management Science
Integrated Marketing Communications Approach to Corporate Image Management in the Information Age Journal title: International Journal of Management Sciences Authors: Ezeudu Ikenna Jude Subject(s): Economics, Marketing, Management Science
E-MARKETING TOOLS AND THE NEW DIMENSION OF INTEGRATED MARKETING COMMUNICATIONS IN EUROPEAN HIGHER EDUCATION SERVICES Journal title: Problems of Education in the 21st Century Authors: Alexis Daj, Andreea Chirca Subject(s): Education
Formation of a Methodological Approach to Development of Integrated Marketing Communications Journal title: Проблеми економіки Authors: Iryna Litovchenko Subject(s):
INTEGRATED COMMUNICATION – CREATING THE RIGHT RELATIONS WITH THE RIGHT CUSTOMERS TITLE Journal title: Annales Universitatis Apulensis series Oeconomica Authors: Ana-Maria Stoica, Raluca-Ionela Cretoiu Subject(s):
THE MЕTHODOLOGY OF CARRYING OUT STRATEGIC CONTROL OVER THE COMPANY INTERGRATED MARKETING COMMUNICATIONS MANAGEMENT Journal title: Економіка розвитку Authors: A. Panchuk Subject(s):
Essence and Principles of Realisation of Integrated Marketing Communications Journal title: Бізнес Інформ Authors: Raisa Kozhukhovskaya Subject(s):
THE ERA OF SEGMENTED MARKETING AND POLYPHONIC BRAND IDENTITY: THE TATRA BANKA RYTMUS FINANCE ACADEMY CAMPAIGN. A CASE STUDY Journal title: Marketing Identity Authors: Pavol Minár Subject(s):
THE DEVELOPMENT OF INTEGRATED MARKETING COMMUNICATIONS Journal title: Вісник соціально-економічних досліджень Authors: Iryna Shkurupska Subject(s):
Modern instruments of digital marketing in the system of integrated marketing communications Journal title: Наукові записки НаУКМА. Економічні науки Authors: Oleksandra Gumenna Subject(s):
Необхідність використання соціальних мереж як елемента інтегрованих маркетингових комунікацій для просування вищих навчальних закладів [The necessity of the use of social networks as an ingredient of computer-integrated marketing communications for advancement of higher educational establishments] Journal title: Traektoriâ Nauki Authors: Mariia Kostiuk Subject(s):
Integrated Marketing Communication in Building Customer-Based Brand equity: A Review Paper Journal title: International Journal Of Management And Economics Invention Authors: Agodi Joy Eberechukwu Subject(s):
Застосування інтегрованого підходу до маркетингових комунікацій підприємств – виробників спортивних товарів Journal title: Економічний аналіз Authors: Larysa Tsetnar Subject(s):
TRENDS OF MARKETING COMMUNICATIONS DEVELOPMENT UNDER THE INFLUENCE OF INDUSTRIAL REVOLUTION 4.0 Journal title: Вісник соціально-економічних досліджень Authors: Iryna Shkurupska Subject(s):
