Analysis of the sponsorship activities of the Organizing committee «Kiev City marathon – 2014» Journal title: Slobozans`kij Naukovo-Sportivnij Visnik [Slobozhanskyi Herald of Science and Sport] Authors: Olena Yarmolyuk| Национальный юридический университет имени Ярослава Мудрого, Anna Zolotaryova| Харь... Subject(s): Education, Sports and Recreation, Rehabilitation, Health and Wellness
Sport Marketing Consulting Strategies and Tactics: Bridging the Academy and the Practice Journal title: Choregia Authors: Larry DeGaris| Ph. D., University of Indianapolis Subject(s): Sports and Recreation, Adapted Physical Activity
National Survey of Interscholastic Sport Sponsorship in the United States Journal title: Choregia Authors: David Pierce| School of Physical Education, Sport and Exercise Science, Ball State University, Leigh... Subject(s): Sports and Recreation, Adapted Physical Activity
Using mobile marketing to engage NASCAR fans and increase sales Journal title: Choregia Authors: Mark Dodds| Assistant Professor, SUNY Cortland, Larry DeGaris| Associate Professor, University of In... Subject(s): Sports and Recreation, Adapted Physical Activity
The Influence of the Paralympic Sponsorship on Consumers' Purchase Intention: The Mediating Role of Corporate Image Journal title: Choregia Authors: Sang Back Nam| College of Arts & Sports, Hanyang University, Kwang Yong Lee| Department of Sport and... Subject(s): Sports and Recreation, Adapted Physical Activity
Sport commercialism and its impact on sponsorship strategy Journal title: Choregia Authors: Tracy Trachsler (PhD)| Sport Management Department at SUNY Cortland NY, USA, Laurence DeGaris (PhD)|... Subject(s): Sports and Recreation, Adapted Physical Activity
UEFA Champions League Sponsorship Awareness and Financial Performance Journal title: Choregia Authors: Ourania Vrondou| Department of Sport Management, University of Peloponnese, Panagiotis E. Dimitropou... Subject(s): Sports and Recreation, Adapted Physical Activity
Consumer Impressions of Sport Corruption Journal title: Choregia Authors: Mark Dodds| SUNY Cortland Subject(s): Sports and Recreation, Adapted Physical Activity
The Effect of Simultaneous Sponsorship of Rival Football Teams Journal title: BAR: Brazilian Administration Review Authors: Amorim, João Guilherme Barbosa de; Almeida, Victor Manoel Cunha de Subject(s): Business Administration, Educational Administration
Sports Mega-Event Sponsorship: The Impact of FIFA Reputation and World Cup Image on Sponsor Brand Equity Journal title: BAR: Brazilian Administration Review Authors: Coelho, Mariana Guará Rocha; Amorim, João Guilherme Barbosa de; Almeida, Victor Manoel Cunha de Subject(s): Business Administration, Educational Administration
Culture and Art Sponsorship Adaptation Possibilities within the Framework of the Corporate Social Responsibility Strategy Journal title: International Journal of Contemporary Management Authors: Katarzyna Kopeć Subject(s): Management
The reform in the public sector of culture ‒ opportunity or threat? Journal title: Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie Authors: Jerzy Łysiński Subject(s):
Modern theoretical and practical aspects of the process of organisation of financing of socially important projects on the basis of fundraising Journal title: Проблеми економіки Authors: Alla Glebova Subject(s):
The communication effects of sponsorship in local sports markets Journal title: Quality in Sport Authors: Sławomir Kowalski Subject(s): Business Administration, Sports and Recreation, Human Resource Management, Management and Strategy, Entertainment, Sports and Gaming Law, Management and Marketing, Professional Sports
MARKETING STRATEGY IN SPORTS SPONSORSHIP Journal title: Sport Mont Authors: Srećko Novaković Subject(s):
