A Comparative Study on Customers Attitude towards the Microcredit Services of Two NGOS in Bangladesh
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 4
Abstract
Microcredit has become an important financial tool for the poor people of developing country like Bangladesh. Although Bangladesh has huge potential for development for various socio-economic reasons, money for investment and employment microcredit program of NGO-MFIs got acceptance and as a result a lot of NGO’s with microcredit program emerged. This study intends to evaluate the relevant areas of microcredit services provided by NGOs and looks into the customer’s attitude towards these services comparing two popular NGOs (ASA and BRAC). The study utilizes fishbein’s multi-attribute attitude-object model to measure overall attitude of customers. The study reports seven salient beliefs of customer’s perceptions on ASA and BRAC. The model anticipates overall customer’s attitude towards ASA is favorable than BRAC in Microcredit program of NGOs in Bangladesh. By adopting some of the recommendations identified in the research, NGOs could improve their quality of service.
Authors and Affiliations
Md. Mahbubar Rahman
Keywords
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- EP ID EP410230
- DOI 10.9790/487X-2004051520.
- Views 52
- Downloads 0
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