A Multigroup Study on Chains of Restaurants in Tamilnadu State
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 4
Abstract
The focal area of this paper is towards identifying the factors affecting the relationship quality and to identify the impact of relationship quality on customer satisfaction and customer trust and in turn leading to customer loyalty. On reviewing the literature and various models proved by experts there are five factors which form the relationship quality. This has been depicted in the questionnaire with various items. The data have been collected from four chains of restaurants and a multi group analysis have been conducted to know if the same factors behave the same in all the chains of restaurants.
Authors and Affiliations
Dr. Nandhini R, Dr. R. Krishnaraj
Keywords
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- EP ID EP410223
- DOI 10.9790/487X-2004047586.
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