Advertisement in the Muslim World: A Critical Analysis from the Islamic Perspective
Journal Title: International Conference on Marketing and Business Development - Year 2016, Vol 0, Issue 1
Abstract
The ‘Muslim World’ representing the ‘Third One Billion’ presents tremendous business opportunities to global marketers. However, advertising to this huge market is not easy because of strict Islamic tenets, prohibitions and sanctions guiding Muslims how to lead their everyday life including their consumption behavior. The purpose of this paper is to get a broad understanding of how Islam impacts advertising. It presents a general discussion on advertising practices in different Muslim countries and presents a critical analysis of those practices in the light of Quran and Hadith.
Authors and Affiliations
Mohammed Abdur RAZZAQUE
Keywords
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