AMERICAN POLITICAL LINGUOCULTURE IN THE MIRROR OF NATIONAL VALUES (ON THE MATERIAL OF INAUGURAL SPEECH OF DONALD TRUMP)

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AMERICAN POLITICAL LINGUOCULTURE IN THE MIRROR OF NATIONAL VALUES (ON THE MATERIAL OF INAUGURAL SPEECH OF DONALD TRUMP)

Journal Title: Одеський лінгвістичний вісник - Year 2018, Vol 11, Issue

Abstract

The article describes the political institutional discourse as an instrument for influencing the masses and manipulating their consciousness, moods, behavior in the interests of a small group of people who call themselves the political elite of society. Political discourse is considered in a narrow sense ̶ as a discourse of a specific politician (in our case, D. Trump), who represent the Republican Party of the United States. On the material of the inaugural speech of Donald Trump, delivered on January 20, 2017, such communicative tactics as: argumentation; identification; intimization; positive self-presentation; accusation; sacral symbolization; social efforts’ integration and encouragement to cooperate with the authorities; positive forecasting ̶ have been highlighted. All of them are realized with the help of verbalizations of various communicative moves. Such traditional stylistic figures as anaphora, epiphora, antithesis, tricolon and others are widely used in the processes of final verbalizations of manipulative intentions of the sender. Moreover, anaphora concentrates the listeners' attention on the original author's settings; vice versa, epiphora focuses addressee’s attention on the consequences of actions, on their sought result. Ethical and spiritual values of the American people (such as: “Future Orientation/Optimism”, “Equality/Equalitarism”, “Action and Work Orientation”, “Directness, Openness, Honesty”; “Сhange”) serve as the implicit basis for the discoursive actualization of communicative tactics used by the politician for reaching communicative purposes which are in getting a power over thoughts and emotions of the target audience. Evidently, the structure of the manipulative influence embodied in the political text of inaugural genre on the verbal-semantic and deep-cognitive levels of its analysis would have the same character. In prospective it must be proved on the basis of a study of political speeches of other politicians belonging to different political cultures.

Authors and Affiliations

Iryna Golubovska

Keywords

Political Discourse Manipulation Communicative Tactics Communicative Move Thesis Antithesis Synthesis Iteration Anaphora Epiphora Implicit Semantics American Values

EP ID EP502983
DOI -
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