ZUSAMMENWIRKEN DER LINGUISTISCH-RHETORISCHEN STRATEGIEN IN DEN DEUTSCHEN NACHRICHTEN IM INTERNET
Journal Title: Одеський лінгвістичний вісник - Year 2018, Vol 11, Issue
Abstract
The article presents the results of linguistic rhetorical analysis of the German Internet news stories disseminated by the computer channel of communication. Linguistic rhetoric combines principles of ancient teaching with those of modern linguistics, studying textual influence on the receivers with respect to their moral ethical principles and needs which determine the contents of texts, their linear layout and the choice of linguistic units. In the vein of media rhetoric, the undertaken research combines the canons of text-building – invention, disposition, elocution, performance – with the methods of influence that include logos, pathos and ethos. In media rhetoric pathos appears to influence the audience via emotions as well as physiological, safety and self-actualizing needs whose meeting or dissatisfaction determines the selection of news contents; ethos has grown into a method of influence through an appeal to the values and norms dominant in German society; logos remains a means of hidden influence on the addressee’s judgments. The aforementioned methods of influence subordinate rhetorical strategies which as plans of contents exposition determine the structuring of German Internet news stories and their constituents encompassing the headline, the lead, the main event section and conclusions. Argumentation strategies related to logos structure texts intended to influence the readers’ rational sphere through interaction of the thesis with proofs. The structure of the German Internet news stories impacting the reader via pathos and ethos is subordinated to the strategies, resting on the predicates and predicative groups with dependent units specified by identifying, parametrical and time-and-place tactics. The analysis of Internet news stories reveals that the singled out methods of influence form two variants of argumentation strategy interaction with those impacting via ethos and pathos.
Authors and Affiliations
Olena Stscherbak
Keywords
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