An Empirical Study on Tourist Behaviour towards Tourism Products
Journal Title: IOSR journal of Business and Management - Year 2019, Vol 21, Issue 1
Abstract
The product for the tourist covers the complete experience from the time he leaves home to the time he returns. The tourist product today is developed to meet the needs of the consumer and techniques like direct sales, publicity and advertising are employed to bring this product to the consumer. The tourist product is the basic raw material, be it the country’s natural beauty, climate, history, culture and the people, or other facilities necessary for comfortable living such as water supply, electricity, roads, transport, communication and other essentials. Consumer behavior is a highly important factor for all activities which have the purpose to promote and sell tourism products. This paper gives an empirical study on tourist behaviour towards tourism products.
Authors and Affiliations
Dr. K Ravichandran, Dr. Divya Vijay
Keywords
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- EP ID EP431697
- DOI 10.9790/487X-2101011518.
- Views 63
- Downloads 0
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