AN INTEGRATED APPROACH FOR PRIORITIZING THE DEALERS ON THE BASIS OF ORGANIZATIONAL PERFORMANCE MEASUREMENTS
Journal Title: Endüstri Mühendisliği - Year 2019, Vol 30, Issue 1
Abstract
Large-scale organizations using the dealership system to serve in different geographic regions should measure and assess the performance of dealers according to various indicators to ensure the same service quality and efficiency of all dealers. These organizations need to evaluate the performance of the dealers by considering these indicators, called organizational performance criteria. In order to maintain the existence of the enterprises in a competitive business environment, the ranking of the dealers in terms of the organizational performance measurements and determining the unproductive ones to carry out research for these cases is very important. In this study, a two-stage integrated framework was used to solve the problem. In the first stage of the study, the Fuzzy Analytic Hierarchy Process (FAHP) method was used to determine the weight of organizational performance criteria. In the next stage, the decision matrix was constructed by taking the dealers as an alternative. Using the PROMETHEE method, that is based upon the pairwise superiority comparison between the alternatives, dealers were ranked according to the performance criteria. There is no accuracy in the organizational structures within the framework of the choice criteria and the linguistic expression of some of the choice criteria handled at the same time induce a more precise conclusion. Thus, within this study, to employ fuzzy logic in weighting the criteria is considered appropriate. The results were made more comprehensible thanks to visualization tools of PROMETHEE method.
Authors and Affiliations
Aylin ADEM, Gülsüm ALICIOĞLU, Metin DAĞDEVİREN
Keywords
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