An investigation of corporate social responsibility explanation on brand equity with the role of mediator of customer satisfaction
Journal Title: Journal of Science and today’s world - Year 2017, Vol 6, Issue 4
Abstract
In the world of today's economy, businesses and business organizations should strive to make all their economic activities relevant to customer satisfaction. Based on the fact that customers are the only source of return on capital. Therefore, today's competitive market requires all organizations to become customer-oriented. Customer satisfaction is considered important for organizations and they are winning or losing how many percent of their customers can retain. The success in customer retention depends on customer satisfaction, which can be a great help in measuring the product and service quality. If a company wants to have customer satisfaction, it must be able to measure it. Accordingly, this research with a descriptive-analytic approach investigated corporate social responsibility explanation on brand equity with the role of mediator of customer satisfaction among the entrepreneur insurance company's customers in Shiraz. The results showed that customer satisfaction has a mediator role in the relationship between social responsibility and the company's reputation and brand equity among the entrepreneur insurance company's customers in Shiraz and affects each of the research variables.
Authors and Affiliations
Narjes Sayafan, Shahram Izadi, Amanullah Rahpeyma
Keywords
Related Articles
- EP ID EP29676
- DOI -
- Views 354
- Downloads 5
A Vectorial modeling for the Permanent Magnet Synchronous Machine (polyphase) based on multimachine approach
The polyphase machines are developed mainly in the field of variable speed drives of high power because increasing the number of phases on the one hand allows to reduce the dimensions of the components in power modulat...
Geological factors in civil engineering construction: the perspective of engineering geophysics using case histories from basement complex terrain of Nigeria
Acknowledged factors of premature failure of most civil engineering construction include poor construction materials, bad design, drainage problems and usage factor. However, the foundation of civil engineering project...
The Legal System Governing Public and Private Sectors in the Economy of Iran
Today, economics and law are so interdependent and interactive that it cannot be easily ignored. Today's jurists, on the one hand, endeavor to analyze law using economic instruments, and on the other hand through provid...
Predilection Nietzsche for analytic philosophers is tradition in contrast Kant and Hume
Tradition of Hume, Nietzsche, Kant's philosophy has commented. No doubt his judgment about the tradition of philosophy reduced "linguistic analysis" is more stringent terms. Nietzsche argues that both philosophers Kant...
The music as an expressive language from a philosophical perspective
The music is a deep and profound art that it has a certain language but its language is not verbal and oral language that people use it in their relationships. Music doesn’t contain the concepts unlike the oral languag...