Analysis of nigerian consumers’ perception of foreign made products
Journal Title: Manager Journal - Year 2009, Vol 10, Issue
Abstract
This article presents the results of a survey of Nigerian consumers’ perception and attitude towards products foreign made products. The focus of the study is the source of information in evaluating a product; the evaluation of specific product dimensions by Nigerian consumers’ assessment of different product categories. The results show that Nigerian consumers perceive foreign made products as more reliable technologically advanced, stylistic and competitively priced than made in Nigerian products. More importantly, the most common product information sources are advertising and words of mouth. The managerial implication and limitations of the study are examined.
Authors and Affiliations
Omotayo Joseph Oyeniyi
Keywords
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