ANALYSIS OF SERVICE QUALITY AND COMPETITIVE STRATEGY OF GREEN TOURISM
Journal Title: Topics in Economics, Business and Management (EBM) - Year 2018, Vol 2, Issue 2
Abstract
Green tourism refers to all tourism participants, including tourists, travel agencies, and tour guides, restaurants, and scenic spots, which must respect nature and protect the environment throughout the entire travel process. In the process of green tourism, tourists are no longer just passively admiring and entertaining, but participating in more practical actions to protect the environment, thus, enhancing the environmental awareness of tourists. At present, green and low-carbon tourism products are still in their infancy, and both government agencies and many private enterprises dare not invest too much resources into their green tourism products without careful consideration. Therefore, how to clearly grasp and strengthen the quality factors that can improve consumer satisfaction in the case of resource shortage should be the key to whether tourism products can successfully open the market. This study uses the Importance-Performance Analysis method to determine the factors that truly affect green tourism customer satisfaction, in order to provide future practitioners with design guidelines for developing green and low-carbon tourism products, and to focus resources for improving key quality factors
Authors and Affiliations
Ching-Hsia Su
Keywords
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- EP ID EP412008
- DOI 10.26480/icemi.02.2018.48.51
- Views 83
- Downloads 0
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