Analysis of Trust and Electronic Word of Mouth in Influencing Consumers’ Decision to Shop Using Lazada's Shopping Website in Jakarta
Journal Title: Saudi Journal of Business and Management Studies - Year 2018, Vol 3, Issue 8
Abstract
Abstract:The purpose of this study was to prove empirically the influence of trust and electronic word of mouth to the consumers’ decision to shop using Lazada’s shopping website in Jakarta. There were 156 respondents involved in this research who shop using Lazada’s shopping website in Jakarta. The method of analysis was quantitative by using multiple regression model. Based on the results of test that has been done, it was found that trust and electronic word of mouth have a positive and significant impact on consumer decisions to shop using Lazada’s shopping website in Jakarta. Keywords: Shopping Decisions, Trusts & Decisions for Shopping.
Authors and Affiliations
Marca Viola
Keywords
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