ARCHETYPES AND STEREOTYPES IN MARKETING
Journal Title: Бізнес-навігатор - Year 2018, Vol 2, Issue 45
Abstract
The essence of archetypes and stereotypes, and their role in marketing activities of the enterprise, in particular, in the creation of brands is considered in the article. The role of archetypes and brand stereotypes in relation to consumers is determined. The types of archetypes and stereotypes for improving their productivity and management is generalized. In order to form a successful brand, the distinction between archetypes and stereotypes is analyzed and shown. The practice of applying archetypes and stereotypes to known brands is considered. The basic archetypes are systematized and generalized their main functions in the life of consumers. The influence of archetypes and stereotypes on the level of consciousness during the purchase of goods is established.
Authors and Affiliations
N. Skrygun, V. Meteyko
Keywords
Related Articles
- EP ID EP659683
- DOI -
- Views 119
- Downloads 0
FORMATION OF STATE POLICY IN THE FIELD OF RURAL TOURISM
The article covers the preconditions and features of development of rural tourism in Ukraine. The advantages and factors that influence development of this sphere are determined. The main types of state policy in the fie...
TOPICAL ISSUES OF ACCOUNTING AND AUDITING OF LOW-VALUE REVERSIBLE AND NON-CURRENT TANGIBLE ASSETS
The article presents the problematic aspects of accounting for transactions of low-value reversible and non-current tangible asset. The actual issues of organization and methods of internal audit of the movement of low-v...
WAYS AND DIRECTIONS TO ENSURE THE ECONOMIC SUSTAINABILITY OF A TELECOM OPERATOR
The article presents the author’s interpretation of the term “economic sustainability of an enterprise”. It is proposed to consider the process of managing the economic stability of a telecommunications operator in the f...
METHODICAL APPROACHES TO FINANCIAL SUBSTITUTION AND ELASTICITY FOR PROVIDENCE CYBER ATTACKS’ COUNTERACTION
The article is dedicated to the selection of methodical approaches to financial substitution and elasticity in order to provide resistance to cyber-attacks of commercial institutions. There have been established actual w...
THEORETICAL BASIS FOR INVESTMENT ACTIVITY OF ENTERPRISES STATE FINANCING SYSTEM FORMATION
The theoretical and methodological principles of investment activity state financing system formation are investigated in the article. The main elements of such system (namely: object, subjects, functions and principles)...