BRANDING OF NON-PROFIT ORGANIZATIONS EXEMPLIFIED BY LIBRARIES
Journal Title: Marketing Identity - Year 2016, Vol 4, Issue 1
Abstract
This paper presents the importance of branding in the non-profit sector represented by libraries. Its recommendations for libraries are presented in the form of a comparison with the branding of libraries in other countries and selected results of research conducted in the non-profit sector in the Czech Republic. Also presented in the paper are the advantages and disadvantages of the implementation of branding in libraries. Last but not least, the paper outlines the key trends in branding.
Authors and Affiliations
Dita Hommerová
Keywords
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- EP ID EP174339
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