Buying Behaviour of Indian Semi-Urban Women for Personal Care Products
Journal Title: International Journal of Sales & Marketing Management Research and Development (IJSMMRD) - Year 2019, Vol 9, Issue 1
Abstract
This study was carried out to examine buying behavior of females and their preference towards Personal care product in Semi-urban areas of Madhya Pradesh. In this research main focus was given on the variables that affect the consumption of personal care product by the female as well as the factors that affect their decision-making process for purchasing the personal care products. In this research, the women respondents from semi urban areas were chosen for the study. For conducting the study data was collected from the female with a minimum age of 18 years. This study also helps various marketers for formulating various strategies for selling personal care products to women belonging to semi-urban location. Primary data was obtained through the questionnaire. The results were analyzed through SPSS version 18.
Authors and Affiliations
Nidhi Shrivastava, R. P. Tiwari
Keywords
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- EP ID EP603262
- DOI 10.24247/ijsmmrdjun20193
- Views 89
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