Calling All Life Science Entrepreneurs Managing Stakeholders: A Change Primer
Journal Title: International Journal of Business and Applied Social Science - Year 2019, Vol 5, Issue 4
Abstract
Entrepreneurs, especially in the life sciences, often introduce disruptive changes but in ecosystems with no or poor sponsorship. While they often focus on the desirability of their innovations, they really need to approach socializing their work as a change management effort. This paper notes change concepts and models that can be used by life science (and other) entrepreneurs to more efficiently and effectively introduce their innovations to key stakeholders.
Authors and Affiliations
Robert Spencer
Keywords
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- EP ID EP548747
- DOI 10.33642/ijbass.v5n4p1
- Views 170
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