Competitive Advantageas Mediating Variable on the Relationship Between Innovation and Business Performance on SMES in Purwokerto Province
Journal Title: Saudi Journal of Business and Management Studies - Year 2017, Vol 2, Issue 7
Abstract
AbstractThis study was aimed to examine the influence of innovation toward business performance and competitive advantage as a mediator. To test the empirical models, Structural Equation Modelling (SEM) was used. Among the software used to assist the analysis in this study were AMOS 21.0, SPSS 16.0 and Microsoft Excel 2007. The sample size of this research was 125 owners-managers of Small and Medium Enterprises (SMEs) in the Purwokerto Province, Indonesia. The result showed that innovation has positive effect on business performance, innovation has positive effects on competitive advantage, competitive advantage has a positive effect on business performance, and competitive advantage doesn’t mediate the influence of innovation to business performance. Keywords: Innovation, competitive advantage, business performance, small medium enterprises..
Authors and Affiliations
Sri Murni Setyawati, Monica Rosiana, Mohd Noor Mohd Shariff
Keywords
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- EP ID EP395850
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