COMPETITIVENESS OF THE ENTERPRISE AS A FACTOR OF INCREASING ITS INVESTMENT ATTRACTIVENESS
Journal Title: Інноваційна економіка - Year 2017, Vol 72, Issue 11
Abstract
Purpose. The aim of the article is to substantiate theoretical and methodological principles of increasing the competitiveness of the enterprise as a factor of its investment attractiveness. Methodology of research. Methods of theoretical generalization and comparison, analysis and synthesis (to substantiate the essence of theoretical aspects of the company’s competitiveness, to determine the main components of competitiveness and its impact on the investment attractiveness of the enterprise), the graphical method (for visual representation of study findings), strategic forecasting (while determining the strategic directions of increasing the investment attractiveness of the enterprise), the logical method (for the theoretical generalizations and formation of research conclusions) are used. Findings. The main factors contributing to the increase of the enterprise’s competitive ability, which allow enhancing its investment attractiveness, are investigated. In this article the main factors contributing to the increase of the enterprise’s competitive ability, which, in turn, allows to enhance its investment attractiveness, are investigated. A sequence of stage planning has been determined to improve the internal parameters of the functioning of the enterprise, which require detailed processing in order to set up the work of each component as a single mechanism. The assessment parameters of competitive advantages of the enterprise, which allow the company to identify potential threats (its main weak sides) that require further research necessary to consolidate its competitive positions and form an effective competitive strategy, are examined. The main directions of increasing the enterprise’s investment attractiveness are proposed in order to attract additional financial sources needed for the process of investing in various spheres of economic activity of the enterprise, as well as further development of the internal components of the company’s life in accordance with the ever-growing needs of the market. Originality. The essence of the theoretical aspects of increasing the competitiveness of the enterprise is grounded, implementation of which will allow to increase its investment attractiveness with the purpose of attracting additional sources of financing necessary for investment in various spheres of economic activity of the enterprise, as well as further development of internal components of the enterprise in accordance with the ever-growing needs of the market. Practical value. The obtained research results can be considered as ways of improvement the competitiveness of the enterprise, which will be used to create objective prerequisites and methodological grounds for further study of the given problem.
Authors and Affiliations
Valentyn Biliavskyi, Mykola Sheputa
Keywords
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