CONCEPTS OF ECONOMY SOCIALIZATION: WHAT NEW BRINGS THE BEHAVIORAL APPROACH?
Journal Title: Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство - Year 2018, Vol 20, Issue 1
Abstract
The article is devoted to develop the conceptual provisions of a socially oriented economy taking into account the behavioral approach. The article deals with the following issues: an overview of socialization models of economy; assumptions of behavioral economy and change of economic agent model; implementation of behavioral assumptions into the conceptual framework of a socially oriented economy. Common aspects of the concepts of socialization of the economy are defined: effective market and the role of the state in provision of social guarantees and protection. The addition of these concepts is substantiated by the following assumptions: behavioral preconditions, in particular, limited rationality, opportunism, inertia of behavior of economic agents; social capital as the most important development resource; possibility of achieving social consensus. Behavioral economy offers a change of the traditional "homo economicus" model, standing aside from rationality principle in people's behavior. It involves psychological and other "non-economic" factors of individuals into economic analysis. The proposed system of assumptions is more adequate to modern conditions of economic and social development that can be a productive basis for the development of socio-economic policy of Ukraine.
Authors and Affiliations
V. V. Hretska-Myrhorodska
Keywords
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