CONCEPTUAL BASIS OF COMMUNICATION MANAGEMENT
Journal Title: Вісник Київського національного університету імені Тараса Шевченка. Економіка. - Year 2014, Vol 8, Issue 161
Abstract
The paper describes contemporary issues of organizational management, which are connected with the dynamics of communication factors' impact. The authors have summarized a role and a place of communications in the organizational management system and précised conceptual components of communication management, such as: the concept of "communication management" and its formalization based on the using of object-oriented approach, a pattern of communication management system, generic processes of organizational communication management; communicative competence structure. It was found that the functioning and effectiveness of communication management depends not only on the optimality of the main components of communication process, but also on its members and interested parties. The article gives several practical guidelines in relation to communications engineering of the main business processes, such as: organizational modeling, business communications, records management, management decision-making, project management communication and marketing communications. The authors have defined the complex of communicative competence for the specialist in communication management according to the CM-oriented paradigm of community development – a projection of specific character of communication process on the pattern of communicative competence. In summary, it was defined the need to further deepening of scientific principles and development of efficient procedures of communication management as an integral complex of standardized communication-enabled business processes, intellectual program-oriented methods and variable creative tools.
Authors and Affiliations
Vasyl Pryimak, Valeriy Balan
Keywords
Related Articles
- EP ID EP404139
- DOI 10.17721/1728-2667.2014/161-8/8
- Views 72
- Downloads 0
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