CONSTATIVES SPEECH ACTS IN ENGLISH-SPEAKING SOCIAL ADVERTISING
Journal Title: Мова - Year 2015, Vol 0, Issue 24
Abstract
The purpose of this work is detailed study of the usage of constatives in the discourse of public service announcement. The usage of speech acts in the discourse of public service announcement in the USA is determined by its pragmatic objectives, which consist in informing public about socially significant problems of American society, encouraging its representatives to fight and prevent them. A characteristic feature of speech act organization of the specified type of discourse is the usage of direct speech acts as constatives, directives, menasives, questives. Constative speech acts, widely used in the discourse of social advertising in the United States, are powerful tools for creating the phenomenon of «mass awareness», awareness of socially significant problems of American society, their severity and prevalence. The finding of the study can complement the theory of speech acts and general provisions of pragmalinguistics.
Authors and Affiliations
Еlena V. DIACHUK
Keywords
Related Articles
- EP ID EP444713
- DOI -
- Views 80
- Downloads 0
THE CONCEPT OF INTERTEXTUALITY AND COMPARATIVE STUDY OF LANGUAGES
Due to the continued development of the theoretical basis of comparative study of languages conditioned by the latest scientific achievements, there is an inevitable necessity of study of the рhenomenon of intertextualit...
GOTHIC NOVEL AS A TIMELESS GENRE CATEGORY
The purpose of this research is to study the artistic and compositional peculiarities of the English Gothic novel as a genre category. The object of the study is the English artistic novel in its development, from the ti...
USAGE OF THE INTERNET RESOURCES IN THE PROCESS OF FOREIGN LANGUAGE TEACHING
The author of the paper presents the possibilities of using the Internet as a means of acquiring knowledge and of teaching, as well as a source of the real language communication in the process of auditorial or extraaudi...
THE SEMANTICS AND PRAGMATICS OF THE RUSSIAN UTTERANCES WITH THE USE ЕСЛИ НА ТО ПОШЛО (IESLI NA TO POSHLO)
The article discusses the problem of asymmetric sentences of the Russian language. On the example of turn of speech если на то пошло (iesli na to poshlo) the author considers values and conditions of its use. Verbal inte...
THE FORMATION OF THE SYNONYMIC COMPETENCE IN TRAINING TRANSLATORS FROM CHINESE INTO RUSSIAN
The purpose of the article is to describe the results of the teaching research of translators from Chinese into Russian. The object of analysis is the synonymic competence as an indicator of the level of translation comp...