CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE IMAGE BUILDING
Journal Title: Экономика и финансы - Year 2017, Vol 1, Issue 8
Abstract
Corporate Social Responsibility or CSR has become a common practice among many organizations worldwide. The positive impact and effectiveness of CSR is sought in all areas of modern business. CSR policy can be used successfully in terms of building a positive corporate image of the organization among the interested parties and the society. The integration of CSR programs in the organizational strategies puts greater emphasis on the issues of the environment and the society and can be used as an effective measuring mechanism for the evaluation of the impact and the benefits on the corporate image of the organizations.
Authors and Affiliations
P. Stoyanov
Keywords
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