Cultural-Fit Management: Sustainable Success Factor of Thailand Public University
Journal Title: International Journal of the Computer, the Internet and Management - Year 2018, Vol 26, Issue 3
Abstract
This research aimed to study: 1) The meaning and forms of Cultural-fit Management, 2) The factors affected to Cultural-fit Management, and 3) The correlation between Cultural-fit Management and Sustainable Success Performance of Thailand public university. Data were collected by questionnaires from 250 academic officers of a leading public university in the Central region of Thailand, analyzed in the forms of mean, percentage and standard deviation for descriptive statistics and used inferential statistics by Simple regression and Pearson’s correlation coefficient testing. The research found that: 1) Cultural-fit management performs in 4 styles: Club culture; Role culture; Task culture; and Existential culture, each style consists of 7 components: Leadership; Motivation; Organization structure; Work features; Power & Formalization; influencing forces; and Cultural context, and have 4 forms: Club culture; Role culture; Task culture; and Existential culture, 2) Organizational culture and Individual culture affected to Cultural-fit Management, and 3) Cultural-fit Management related to Work-Life satisfaction, Work performance, Internal process development and Creating learning society. The suggestion of this research was the university executive boards should construct the Cultural-fit Management with community participation to promote a sustainable success factor for Thailand public university development.
Authors and Affiliations
Taninrat Rattanapongpinyo
Keywords
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