Digital Entrepreneurial Alertness: Driving Sustainable Banking Performance Through Technology Acceptance
Journal Title: International Journal of Multidisciplinary and Innovative Research - Year 2025, Vol 2, Issue 01
Abstract
Purpose: This study attempted to diagnose and measure the logical relationships between the study variables represented in entrepreneurial Alertness, technology acceptance and sustainable bank performance, and to achieve this it was applied in the Iraqi government-banking sector. The study aims to determine the level of entrepreneurial Alertness, technology acceptance and sustained performance in the organization in question, in addition to the cognitive, organizational and experiential aspects of these relationships, through an examination of some previous studies. Study design: The study was designed with an analytical-descriptive approach through deductive analysis in the cognitive and empirical domain of the model and the hypotheses of the study. The study data were collected from government banks in the governorates of the southern and central Euphrates, which represent part of the national economy of the country facing major challenges brought on by the rapid developments underway Technology and fierce competition, the study sample was limited to the senior management representatives of the banks (managing directors, deputy directors, department heads) In these banks, the questionnaire tool was implemented on the Five-point Likert scale designed because the researchers relied on robust standards whose validity and stability were tested by statistical means and methods in a confirmatory factor analysis The data were processed using advanced statistical software (AMOS.23) and (Spss v.4). Findings: The results of the applied analysis of the study community indicated that entrepreneurial Alertness has a strong relationship to fostering and achieving sustainable performance, given the supportive support for the variable Technology Adoption or Honest. For Originality/Value: This study aims to help to show the strengths to achieve sustained performance and how digital entrepreneurial Alertness through technology adoption helps to achieve it.
Authors and Affiliations
Kamal Kadhim Al-Hassani, Alaa Attia Ghoneim,
Keywords
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- EP ID EP761935
- DOI 10.58806/ijmir.2025.v2i1n04
- Views 14
- Downloads 0
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