Distinguishing Event Spectator Spending Profiles: Projected Impacts of the 2009 U.S. Open Golf Championship
Journal Title: Choregia - Year 2009, Vol 5, Issue 1
Abstract
Spectators at mega-sport events are an aggregation of market segments with distinct consumer behaviors. Relatively few economic impact studies have distinguished spectator market segments or the event tourists crowding out other visitors, resulting in inaccurate results. Despite a plethora of prior studies, there remains a need for a refined and agile model to predict a sporting event’s economic impact. The purpose of this study is to describe the ex ante model, ACE: Assessing Consumers of Events, developed to estimate spending impacts by spectators. ACE is then applied to the 2009 U.S. Women’s Open Golf Championship to illustrate its data requirements and results. U.S. Open spectators are projected to spend $7.5 million in the host economy and induce a slight crowding out effect. Future applications of the ACE model are discussed.
Authors and Affiliations
Amy K. S. Scott| Department of Business, DeSales University, Douglas Michele Turco| Department of Sport Management, Drexel University
The Influence of Brand Associations on Brand Loyalty in Accordance with Product Involvement
The purpose of this study is to examine whether the influence of brand associations on brand loyalty differ for high involved and low involved consumers. The study is conducted on the followers of professional football...
The Organization and Management of Health Coverage from the Polyclinc of the Olympic Village
The aim of this study was to present the Polyclinic operation at the 2004 Athens Olympic Village. During the Olympic Games from the 13th to the 29th of August 2004, 6.019 patients visited the Polyclinic of the Olympic...
Olympic message: Olympic ideology and Olympic social reality
Olympic sports constitute an exceptionally complex and multidimensional social space, particularly in the framework of accelerated social transformations. The social meaning of Olympic communication has radically been t...
Impact of Demographic Factors on Management Competencies of the Municipal Sport Organizations
The purpose of this study was to define the competencies required for the administration of the sports facilities, of the municipal sport organizations and to compare them with selected variables, such as age, educati...
Strategic Marketing Planning in the Sport
The business sector has long recognized the contribution of marketing planning in the financial success. The sport sector has begun to recognize the usefulness of strategic marketing planning as well. Many sport resea...