Efficiency estimation of internet marketing tools implementation in trade enterprise activity
Journal Title: Економіка: реалії часу - Year 2015, Vol 5, Issue 21
Abstract
Grounded the importance of the effectiveness evaluating of the internet marketing measures introduction at the commercial enterprise. Outlined the global objectives of the effectiveness determining of marketing tools and techniques implementation in the Internet. Defined elements of the effectiveness evaluation of marketing Internet technologies. Proposed an individual set of effectiveness evaluating indicators of internet marketing tools implementation at the commercial enterprise.
Authors and Affiliations
Illiya Ravikovych
Keywords
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