ЕКОНОМІЧНА ЕФЕКТИВНІСТЬ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА
Journal Title: Вісник Харківського національного аграрного університету ім. В.В. Докучаєва Серія “Економічні науки” - Year 2018, Vol 1, Issue 3
Abstract
Skupskyi R.M., Yefremova N.O. Economic effectiveness of marketing activity of the enterprise. The importance of effective marketing activities of enterprises has been substantiated. The essence of the basic concepts, such as marketing, commerce, entrepreneurship is investigated. The analysis of the activities of the agricultural enterprise limited liability "Lobodino" in Gadyatsky district of the Poltava region, namely: the composition and structure of commodity products, the area of agricultural crops, indicators of crop yields and gross product was analyzed. Indicated indicators of industrial and commercial activities, given their characteristics. Determined the economic efficiency of marketing activities. Based on the study, it was concluded that the company needs to improve the economic efficiency of its activities. The low level of profitability of the enterprise is associated primarily with the low profitability of grain production. These cultures had the lowest yield. Therefore, the company should pay special attention to them. The company needs to minimize the cost of producing these crops, to take measures that will lead to increased productivity, which ultimately will lead to an increase in the effectiveness of the marketing activities of the enterprise. Keywords: economic efficiency, marketing activity, enterprise activity, agricultural enterprise.
Authors and Affiliations
Р. М. Скупський, Н. О. Єфремова
Keywords
Related Articles
- EP ID EP563183
- DOI 10.31359/2312-3427-2018-3-252
- Views 126
- Downloads 0
ЗАСАДИ СУЧАСНОЇ ФІСКАЛЬНОЇ ПОЛІТИКИ В КОНТЕКСТІ РЕГІОНАЛЬНОГО ЕКОНОМІЧНОГО ЗРОСТАННЯ
Krylenko D.V. Fundamentals of modern fiscal policy in the context of regional economic growth. The purpose of our study was to substantiate the basic principles of modern fiscal policy in the context of regional economic...
ОКРЕМІ АСПЕКТИ ОЦІНКИ ЕНЕРГОЕФЕКТИВНОСТІ ГАЛУЗІ РОСЛИННИЦТВА
D.V. Shiyan. Separate aspects of energy efficiency assessment of crop production. In sex the problems of evaluating the effectiveness of energy costs in crop production. The aim of this work is to analyze the dependence...
ОРГАНИЗАЦИОННО-ЭКОНОМИЧЕСКИЙ МЕХАНИЗМ РАЗВИТИЯ СОВОКУПНОГО СТРАТЕГИЧЕСКОГО ПОТЕНЦИАЛА КАК ОБЪЕКТА ДИАГНОСТИКИ КРИЗИСНОГО СОСТОЯНИЯ ПРЕДПРИЯТИЯ
Frum O.L., Trifonov E.S. Organizational-economic mechanism of development of the total strategic potential as an object of diagnostics of the crisis state of the enterprise. The article considers the effect of the organi...
ЕКСПОРТНИЙ ПОТЕНЦІАЛ: СУТНІСТЬ ПОНЯТТЯ ТА ЗВ'ЯЗОК З ЕКОНОМІЧНИМ ПОТЕНЦІАЛОМ КРАЇНИ
YA.B. Boyko. Export potential: the essence of the concept and relationship with the economic potential of the country. The article is based on a synthesis of the results of research, discussed categories of the export po...
ОСОБЛИВОСТІ ОРГАНІЗАЦІЇ ВИРОБНИЧИХ ПОСЛУГ У СІЛЬСЬКОМУ ГОСПОДАРСТВІ
A.V. Ulyanchenko, N.V. Prozorova. Specifics of manufacturing services in agriculture. In the article the main features of production services in agriculture. Found that logistical support and field services determine mor...