Facebook as A Way to Internationalize the Micro, Small and Medium Enterprises from Mexico
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 3
Abstract
This research aims to describe the internationalization process of micro, small, and medium companies through Facebook, which is used as a means to carry out international transactions. To achieve this objective, owners and decision-makers of seven companies were interviewed. It was found that Facebook offers these companies an opportunity for faster internationalization, as a simple Facebook exposure helps companies in targeting customers from anywhere in the world. It can save costs in commercial operations, reduce transaction barriers, and eliminate the physical limitations of time and space; hence, companies can increase their sales and access distant markets. Numerous researches have addressed the topic of internationalization but not through social networks. The originality of this document lies in addressing the issue of internationalization through social networks, such as the Facebook, which have been deemed as effective tools for exportation.
Authors and Affiliations
J. Jesús Merlos
Keywords
Related Articles
- EP ID EP400029
- DOI -
- Views 117
- Downloads 0
An Indonesian Air Transport: A Critical Analysis of Christmas Celebration of 2016 and New Year Holidays of 2017
The purpose of this article is to describe legal ground of air transportation such as historical background, civil aviation act of 2009; air transport tariff policies such passenger tariffs for scheduled, the best practi...
Effect of repayment period on loan performance in Moi University SACCO, Eldoret, Kenya
The objective of this study was to find out the effect of repayment period on loan performance of a SACCO and was guided by Default Risk Models and Credit Scoring Models. Data collected was analyzed using descriptive sta...
Determinants of Successful Implementation of Startegic Plans In State Corporation: A Case Study of Kenya Revenue Authority
Implementation of strategic plans involve, identifying the firm mission and objectives, conducting a SWOT analysis, developing long term objectives and short term operational plans, strategy formulation and implementatio...
Study on Fact Sector – Capital Gains & Earnings
FMCG stocks have been steadily bid up in the uneven markets of the past five years, based mainly on vigorous fundamentals. Leading companies in the sector have displayed pricing power and delivered predictable sales and...
A Study on the Impact of Cycling Sports Tourism Satisfaction on Revisit Intention—a Case Study of Taoyuan Shihmen Reservoir
In recent years, recreational sport has been flourished in Taiwan. With vigorous development of sports tourism industry, cycling tourism has once again become popular. From city sightseeing to country-depth tourism, visi...