FEATURES OF THE DEVELOPMENT OF SOCIAL PROJECTS USING INFORMATION TECHNOLOGY
Journal Title: Інформатика та математичні методи в моделюванні - Year 2018, Vol 8, Issue 3
Abstract
The development of IT technologies in the social sphere has led to the widespread use of new developments to ensure the more efficient functioning of existing systems. Internet of things, machine learning, online education, Internet technologies, mobile applications, cybersecurity and other areas of information technology are widely used in modern projects aimed at providing services to consumers, helping those in need, advertising and other activities. The application of new ideas, technologies and approaches can be realized thanks to start-up projects, as they have easy scalability, great automation and focus on the end user, and do not require large investments and a large number of staff. Thus, the idea is subject to verification by the target audience of the product, minimizing the necessary development costs, which allows us to test the success of a new idea, concept, technology, methodology, etc. without large losses. This article describes and accumulates features of project development (start-ups) of social orientation using information technologies. The described methodology reflects the stage-by-stage formation and development of a start-up that will allow the business to select and create a product successfully implemented, implemented and bringing the effectiveness for which it was created. The article considers various ways of developing projects and building strategies, describes the limitations and advantages of existing approaches, business models, methodologies. Initially, it is necessary to assemble a team and determine the idea, available resources for the developed IT product, and, based on this, a strategy for its implementation and improvement. The project takes its place in the market, when satisfying customer needs better than the others in any aspects. The result that the start-up project seeks to become successful is to match the product and market fit, solve the customer problem, take into account the competitive environment (experienced possession of segmentation, positioning and product targeting), improve the problem / situation after launch project.
Authors and Affiliations
О. Chernyshov, Т. Filatova
Keywords
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