Impact of Motivational Factors on Establishment of Enterprise in Mysore
Journal Title: PARIPEX-Indian Journal of Research - Year 2016, Vol 5, Issue 7
Abstract
Motivational factors play predominant role in establishment of enterprises in Mysore district. Mysore is one of the emerging industrial hubs of Karnataka. Accordingly, examining the factors influence the establishment of enterprise has valid justification in order to promote and develop the policy for better industrial development in Mysore district. The primary data collected from field survey of 240 enterprises in Mysore district have been used for the study. The binary Probit model was used to analyze the perception of entrepreneurs. The dimensions used for the analysis are nature of activity, type of enterprise, nature of finance availed, gender and type of education. The present paper analyzed the motivational factors for establishment of enterprises. It has been found from the study that family, government incentives, institutional finance, self-employment and market advertisements have been proved to be motivational factors for establishment of enterprise. At the same time, family motivation is more for male having general degree and establishing small scale enterprises. Government incentives are more for manufacturing small scale enterprises established by male entrepreneurs having general degree. Institutional finance is more for loan availed small scale enterprises established by male entrepreneurs having general degree. Self employment and market advertisements are motivational factors for male entrepreneurs having general degree. Therefore, there is need to promote, female entrepreneurs having technical or managerial degree. Hence, families, governments and financial institutions should change their attitude for better development of entrepreneurial activities.
Authors and Affiliations
Premakumara GS, Dr. Mahadevappa M. M
Keywords
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