IMPROVEMENT OF THE MAIN DIRECTIONS OF THE MARKETING POLICY OF PROMOTION OF INNOVATIVE DEVELOPMENTS
Journal Title: ВЧЕНІ ЗАПИСКИ ТАВРІЙСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ ІМЕНІ В.І. ВЕРНАДСЬКОГО СЕРІЯ: ЕКОНОМІКА ТА СУСПІЛЬСТВО - Year 2018, Vol 29, Issue 5
Abstract
The article deals with the management of marketing activities in high technology industries, in particular methods for promoting innovation. Innovation marketing is used to promote innovation and new products. The analysis of marketing measures for the promotion of innovation is carried out. In developing marketing policies, promoting the innovative product must take into account its specific properties. The ways of improvement of marketing of innovations as the activity aimed at search of new spheres and ways of using the potential of the enterprise are offered.
Authors and Affiliations
V. A. Moskalenko
Keywords
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