INCUMBENT VS. NEWCOMER ON THE ENERGY MARKET: POSSIBLE STRATEGIC SCENARIOS
Journal Title: Marketing Identity - Year 2017, Vol 5, Issue 1
Abstract
Insights of the text “INCUMBENT VS. NEWCOMER. DIFFERENT STRATEGIES FOR THE CURRENT DISRUPTIVE CHANGES” that described paradigmatic changes brought by the 4th industrial revolution and their impact on the nature of the entire economy and culture, are applied to the specific topic: possible strategic scenarios of the two different types of brand on the energy market – incumbent and newcomer. Different brand strategies are proposed.
Authors and Affiliations
Pavol Minár
Keywords
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- EP ID EP318840
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