Investigating the effect of service quality on customer satisfaction in the entrepreneur insurance in Tehran
Journal Title: International Journal of Engineering, Business and Enterprise Applications - Year 2016, Vol 15, Issue 1
Abstract
The aim of this study was to evaluate the effect of service quality on customer satisfaction in the entrepreneur insurance in Tehran. This research was conducted through a survey method. The statistical population in this study was entrepreneur insurance customers in Tehran that 384 of them were selected as the sample based on Cochran's formula through a simple random method. Data collection tool was a researcher-built questionnaire in this study that its validity and reliability were confirmed. Pearson correlation test and multiple regression were used to test hypotheses. The results showed that service quality on customer satisfaction in the entrepreneur insurance is effective in Tehran and entrepreneur insurance customer satisfaction increases enhancement of the quality of services. Also, the physical dimensions, reliability, responsiveness, empathy and surety of quality of service, entrepreneur insurance customer satisfaction.
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