LANGUAGE TRANSFORMATIONS IN MODERN MASS-MEDIA DISCOURSE: FEATURE OF PERCEPTION
Journal Title: Вісник Одеського національного університету. Філологія: літературознавство, мовознавство - Year 2018, Vol 23, Issue 2
Abstract
The article is dedicate to the language transformations and features of their perception by recipients in texts of the modern mass-media discourse. A chart and formula of vocal transformation process is offered, and also on the basis of the analyzed lexical and grammatical transformations the basic models of transform are selected in mass-media discourse. By experimental methods efficiency of functioning and feature of perception of lexical and grammatical transformations are set by the potential addressees of modern mass-media discourse.
Authors and Affiliations
M. S. Korpusova
ESSAY AS A CONDITIONAL INTEGRITY (“FIVE BOOKS” BY I. ANDRUSYAK)
The following article is about reasons for essay cyclization. Attention is paid to the uniqueness of essay cycle in comparison with lyrical and prose cycles. I. Andrusyak’s “Five Books” cycle is analyzed and conclusions...
GASTRONOMIC THEME IN SKETCHES BY A. M. DERIBAS ABOUT OLD ODESSA
The aim of the paper – to read historical and memorial sketches by A.M. Deribas, a prominent public character of Odessa and a chronicler of its culture through the prism of perception of the modern citizen of our city. T...
REQUIREMENTS FOR THE FORMATION OF ADVERTISING SLOGANS: ACTUALIZATION OF THE VOLITIONAL FUNCTION OF THE LANGUAGE (ON MATERIALS OF ENGLISH AND UKRAINIAN SLOGANS)
The article is dedicated to the problem of translation of advertising slogans containing the play on words. An advertising slogan is the core element of the composition of an advertising text, as is includes the statemen...
LITERARY PROCESS: THE COMPREHENSION OF ITS DISPLAY
An object of the article is maintenance of concept «literary process», and such it’s features, as polyphony, combination in it of integrity and discreteness. The author of the article pays regard to cooperation in the ad...
ANTHROPONYMS AS A IDEOLOGIES
The article outlines the problems of de-communization in Ukraine, which are associated, on the one hand, with a change in the country's geographical onomastics, and on the other, liberation from the influence of communis...