Learning Orientation as Fundamental Platform to Achieve Competitive Advantage: An Integrative Review and Framework
Journal Title: Journal of Economics, Finance and Management Studies - Year 2023, Vol 6, Issue 05
Abstract
Learning orientation is considered a philosophy used by companies that emphasizes learning in every company activity. Learning-oriented companies will help these companies to develop their capabilities in facing competition. In some of the studies shown, it was found that there were some differences in the use of learning orientation indicators and also found some differences in the application of the position of the learning orientation variable. This study also formulated a research design for further research that focuses on examining the influence of marketing orientation, entrepreneurship orientation on business performance through learning orientation and innovativeness.
Authors and Affiliations
Mastha Tarida Magdalena Sitinjak, Ngatno, Sari Listyorini
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