Lexical Saturation of a Contemporary Intellectual AD in the English and Russian Languages: a Comparative Study
Journal Title: Вісник Харківського національного університету імені В.Н. Каразіна: Серія «Іноземна філологія. Методика викладання іноземних мов» - Year 2018, Vol 88, Issue
Abstract
<p lang="ru-RU" align="justify"><span style="font-family: 'Courier New', monospace;"><span style="font-size: small;"><span style="color: #000000;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"><span lang="en">The article </span></span></span></span><span style="color: #000000;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"><span lang="en-US">deals with</span></span></span></span><span style="color: #000000;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"><span lang="en"> the interpretation of the copyright considerations regarding the concept of an intellectual advertising text as a type of a secondary text and its features.</span></span></span></span><span style="color: #000000;"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"><span lang="en-US">The paper gives the author’s consideration of intellectual ad as a variation of a secondary text. Intellectual Ad text is regarded as a text-resume to any novel, a short description of its contents, heroes’ references, some information of an author etc. The Paradigm of composition features of the studied texts is complemented by special language content (saturation) which becomes apparent in the ad by methods of manipulation skillful tricks and language influence. Intellectual ads are qualified as creative, bright and attractive, effective and easily memorable ones, performed verbal messages and sent to the potential readers in accordance with the requirements of publishers.</span></span></span></span></span></span></p>
Authors and Affiliations
Вера Зирка
Keywords
Related Articles
- EP ID EP458254
- DOI -
- Views 171
- Downloads 0
Methodology of Future Teacher’s Professional Communication Formation by Means of Foreign Languages
<p>The article is dedicated to study the methodology of future teacher professional communication formation during the foreign languages lessons in higher pedagogical educational institutions. The authors of the article...
Strategies of Reproducing Speech Anomalies in the EnglishUkrainian Translation of Fiction
<p class="western" lang="uk-UA" align="justify"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"><span lang="en-US">This study focuses on reproducing speech anomalies in English-Ukrai...
Scope of meaning as a factor of precedent name translation
<p class="western" align="justify"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;">The article deals with the dependence of the precedent name translation on the bond joining it to i...
Semantics of the phraseological units with the component HUND in the modern German language
<p>The article is devoted to the semantics of the phraseological units with the component HUND in the modern German language research. The author defines the semantic content of the word HUND in the German language of th...
Metaphor as the means of creating the political leader image in the German media discourse
<p class="western" lang="uk-UA" align="justify"><span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"><span lang="en-US">The specification of the metaphorical models as the means of format...